When Promotion Isn’t About the Self

It’s normal to want to avoid the spotlight. From the time we are young, we’re taught to focus on tasks and not on receiving praise or attention.

But there are times when stepping forward to tell your story is not only valuable, it’s appropriate.

Here are a few examples:

  • You have expert knowledge, wisdom or perspective to share on a timely issue. 
  • You offer a beneficial service or product that is timely and needed, but awareness is low.
  • As a member of a specific group, you can lead by example, motivating others to improve. 
  • You have a great story to tell that further illuminates a key issue or inspires others. 
  • You are uniquely aware of an emerging trend impacting your industry and have credible data to share.

If any of this applies to you, it may be worthwhile to ask yourself what you would share and how it might help others, setting aside those initial worries about self-promotion. You may have a story the world needs to hear.


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